Historic 1880s Firelands Winery Launches Educational Design and Media Campaign with Patricia Latimer Associates & Sharon Till &

SAN FRANCISCO, Apr 01, 2009 (GrapeVineTrail) -- "The Firelands Wine Adventure: An Ohio Tradition in Wine Since 1880" is an educational campaign for the trade, press, and consumer launched by Firelands Winery, www.firelandswinery.com, a premium producer of Ohio wine in Sandusky, in conjunction with Patricia Latimer Associates, a public relations and strategic planning company in San Francisco with a presence in Cleveland, and Sharon Till & Associates, a graphics design firm in San Francisco specializing in identity design, branding, packaging, and collateral.
"Firelands Winery's goal is to increase the awareness and enjoyment of Firelands fine wines throughout the Midwest and beyond," says Claudio Salvador, partner and winemaker. "Our informational outreach is designed to motivate buyers and users to explore the Firelands brand and make it come alive."
"The modern-day Firelands Winery is an innovative leader in the Ohio premium wine industry. We want to share our passion for the Firelands brand with our customers and deliver a bold, fiery message."
Firelands Winery welcomes visitors from around the globe, but especially Ohioans, who are in search of the hottest wine, the newest destination, the most talented winemaker, or the best wine experience. As people partake in the Ohio wine and culinary experience-- tasting, touring, and visiting wineries like Firelands--they learn about winegrowing, winemaking, and its fine wines. The splendor of Ohio's Northwest coast along Lake Erie's southerly border is awe-inspiring at any time of year!
Patricia Latimer Associates collaborated with Sharon Till & Associates to create educational tools of the trade that better position the Firelands Winery brand. They also provide a practical approach to turning Firelands wine into a retail bestseller, a top restaurant wine, or a consumer favorite.
Artfully designed and beautifully written, the Firelands Wine Education Collection consists of a 21st century Firelands Winery logo and identity; stunning Firelands wine labels and wines, the Firelands Winery Electronic Press Kit and Digital Photo Library CD (and the printed version). This document details the Founding of Firelands Winery, Firelands Vineyards, Firelands Winemaking, Firelands Wines, Profile of Claudio Salvador, partner and winemaker, Profile of Jim Yelensky, vineyard manager, and the Firelands Winery Fact Sheet and Map. For the trade, there are informative selling tools--the Firelands Winery Service Guide and the Firelands Winery Tasting Guide.
SOURCE: Patricia Latimer Associates

Patricia Latimer Associates
Patricia Latimer, 216-591-0353 OH/ 415-289-6904 CA
patricialatimer@hotmail.com